The term "business relationship" refers to any connection or association between two or more businesses, organizations, or individuals that involves some form of exchange or interaction. This can include partnerships, joint ventures, supplier-customer relationships, and other types of collaborations aimed at achieving mutual goals or advancing shared interests.
In a broader sense, business relationships also encompass the various interactions between companies and their stakeholders, including employees, shareholders, investors, customers, suppliers, regulators, and the wider community. These relationships can have a significant impact on a company's reputation, brand image, and long-term success, making effective management and nurturing of these connections an essential aspect of modern business strategy.